By JESSICA DaMASSA, WTF HEALTH
At Dreamforce 2022, Salesforce’s large annual person convention, “real-time information” was THE subject of dialog because the tech firm launched a brand-new platform throughout its traces of enterprise to assist make this kind of information integration-plus-analytics “magically” straightforward. I caught up with Salesforce’s EVP & CRO of International Well being & Life Sciences, LaShonda Anderson-Williams, simply after her division’s keynote to seek out out extra about how the brand new platform (known as Buyer 360 for Well being) is meant to affect what we are able to do with well being information, notably within the realm of enhancing well being fairness and entry to care.
By no means thoughts the precise new product options – telehealth integration, well being scoring, longitudinal affected person data, advertising integrations, and so on. – the sum-total of their potential affect is meant to not solely enhance the way in which healthcare understands its sufferers as well being shoppers, however to additionally allow it to higher meet their nuanced wants with extra personalised “seamless” experiences.
LaShonda and I chat about how this kind of work is already taking place at CVS Well being and Moderna – the 2 marquee buyer tales shared through the keynote – in addition to how different healthcare organizations can profit from “placing information on the middle” of their well being fairness initiatives. Her finest recommendation for well being and life sciences companies as they work on enhancing well being entry for all? Tune in to seek out out!
